FitFlop: It's The Flip Flop With The Gym Built-In
Writer: Beth Chapman

Created in the United Kingdom and more than a two-year collaboration between former Bliss spa-entrepreneur Marcia Kilgore and Senior Lecturing Biomechanist Dr. David Cook, FitFlops were initially designed to help today's busy women squeeze a little more exercise into their schedules.

Slightly destabilizing, the FitFlop features a fusion of three different shore hardnesses of EVA foam into its center, challenging the muscles every time you step to deliver a workout while you walk. Basically, every step you take in FitFlops help tone and trim your legs, and they also reduce joint strain and absorb shock. Along with toning and trimming, the shoe alleviates chronic back pain, speeds rehabilitation of injured joints and delivers relief from plantar fasciitis, heel spurs and arthritis.

My Review:

After just two days of wearing the FitFlops, I noticed that I walked with better posture and had less back pain after sitting behind a computer all day. After a week of stepping out in the shoes, I noticed slimmer thighs and a tighter backside. I would suggest the FitFlops to anyone who has a super crazy schedule and can't fit in time at the gym. Luckily, I can wear flip flops to work so I can get a consistent work out. But even wearing the FitFlops to the grocery store or running other errands, you will be able to feel a difference.

For more information, log on to thefitflop.com.

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