On-The-Beauty Tips from Lydia Mondavi of 29 Cosmetics
Text Beth Chapman

Lydia Mondavi founded her luxury Grape Seed Age Protecting cosmetics line, 29 Cosmetics, on the principle that true, natural beauty is not effortless, but comes through knowledge, dedication, understanding, protecting and nourishing the skin. Every product in 29 Cosmetics, from the lipsticks to mascara, is enriched with a signature, free-radical fighting Grape Seed Age Protecting Formula. Grape seed extract also moisturizes and reduces the appearance of fine lines. Modavi is eager to share her beauty secrets, and she offers her tips for makeup on-the-go whether you only have 5, 10 or 15 minutes to look your best.

For an on-the-go, 5-minute makeup application:

1. Start with a cleansed, moisturized face.

2. Apply 29's Line Maker Eye Pencil, in “Terroir,” to the outer corners of the lids to make eyes appear larger.

3. A quick swipe of 29's Conditioning, Volumizing, Lengthening and Curling all-in-one formula D'Vine Mascara, in “Vine Noir,” gives you an instant look of long and perfectly defined lashes.

4. Apply an overall sweep of 29's grape seed enriched Press Finishing Powder SPF 12 to give your face a beautiful, brightening effect, while minimizing the look of any fine lines.

5. With an angled brush, apply 29's Cheek Blush, in “Berries,” to define your cheekbones with a natural, illuminating glow.

6. Finish off your flawless look with 29's Lip Therapy, in “Hint of Honey,” to give your lips a pouty, dewy finish, and you are ready for your day.

For a quick, 10-minute makeup application:

1. Start with a cleansed, moisturized face.

2. Sweep a quick, easy application of 29's great, lightweight Hydrating Foundation with SPF 15. This foundation smoothes over any fine lines for a youthful, luminous glow.

3. Apply 29's Line Maker Eye Pencil, in “Napa Nights,” a rich dark navy, along both the top and bottom lash lines to enhance the whites of your eyes and give them an instant pick-me-up.

4. Sweep on 29's D'Vine Mascara, in “Vine Noir,” for perfect, well-conditioned lashes. An extra bonus is its smell of Napa grapes and fresh rose petals.

5. Continue the look with a sweep of the cheeks with 29's Blush Rose for a healthy glow and well-defined cheekbones.

6. Last but not least, the perfect lips: Apply 29's Line Maker Lip Pencil, in “Malbec,” filling in the entire lip with its moisturizing, grape-seep enriched formula for great staying power.

7. Top off your completed look with Reserves Moisturizing lipstick color, Berry Stain SPF 20. The benefits of this line will stay with you all day.

The 15-minute makeup application:

1. Start with a cleansed, moisturized face.

2. For an all-day glow and the skin nourishing benefits of grape seed extract, apply 29's Hydrating Foundation. This lightweight formula evens out skin tone while fighting free radicals, plus it includes SPF 15.

3. Using 29's super blendable and creamy Concealer-Corrector palette of four shades, apply to problem areas to eradicate redness and dark circles. Its added benefit of grape seed extracts works all day to gradually reduce any under-eye puffiness. Remember, a little goes a long way.

4. For eyes, 29's Line Marker Eye Pencils are easy to use and won't drag or tug at the delicate tissue around eyes. Line both top and bottom lashes for the perfect eye. Pencils come with a smudger on one end to create the perfect look.

5. Apply 29's Late Harvest Eye Shadow palette, which comes with all four shades in one palette for easy and quick application. Begin by applying “Toasted Champagne” lightly all over the upper and lower lid, “Vibrant Tobacco” in the crease and “Earthy Peach” on the inner portion of the crease; then blend over the entire lower lid and crease with “Touch of Nutmeg,” and finish with “Toasted Champagne” to highlight right under the brow arch.

6. Follow with 29's D'Vine Conditioning Mascara; it is like a vitamin bomb for your lashes. The grape seed infused mascara is moisturizing, curling, volumizing and lengthening all in one.

7. With an angled brush, sweep the cheekbones with 29's Cheek Blusher, in “Tuscany,” for a natural and truly healthy glow.

8. Follow with a light dusting of 29's Press Finishing Powder. It is milled so finely that the finish feels like silk, and it leaves an illuminating brightness to your skin.

9. For lips, start with 29's Lip Scrub, First Crush. Apply, rub lips together and tissue off for extra smooth and soft lips.

10. Finish with 29's Line Marker Lip Pencil, in “Brix,” filling in the entire lip with its moisturizing formula. Top with Reserves Moisturizing Lipstick SPF 20, in “Fine Whine,” and for an extra plumping effect, top off with a dot of 29's Dew Lip Gloss SPF 15, in “Sparkling Pinot.”

29 Cosmetics in available exclusively at Neiman Marcus. You can learn more about 29 Cosmetics by visiting 29cosmetics.com.

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